ONGC assigns creative duties to five agencies

The empanelled agencies are RK Swamy BBDO, Bates, Law & Kenneth, Mudra and Publicis Capital

Ananya Saha | Delhi | April 5, 2012

Oil & Natural Gas Corporation (ONGC) has empanelled five agencies to its creative roster. The agencies are RK Swamy BBDO, Bates, Law & Kenneth, Mudra and Publicis Capital. ONGC's annual ad spend is around Rs 30 crore.

The previous set of empanelled agencies used by ONGC consisted of RK Swamy BBDO, Percept and Saatchi & Saatchi.  These roster agencies were empanelled in 2010.

According to sources, ONGC calls for a creative pitch every two to three years.

ONGC had called for a pitch for its creative duties in February this year. The pitch process involved participation by around 25 agencies from the among the latest available ET-Brand Equity Agency Reckoner.

The presentations were held in the first week of March and the selection process was supposed to be over well before end-March. The presentations were held in Delhi.

The company, meanwhile, is also in midst of merging its regional and corporate entities, it is reliably learnt.

Ananya@BestMediaInfo.com

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