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FRETTE India appoints Carat Media as its AOR

FRETTE is based in Milan, Italy, and is a leading brand in the high-end bedding, bath linens and home wear business

BestMediaInfo Bureau | Delhi | April 2, 2012

FRETTE, the luxury Italian linen brand, has appointed Carat Media as its media AOR in India. The account will handled by Carat’s Mumbai office.

Speaking on the appointment, Nivedita Malcolm, Executive Director, Regency Retail (exclusive franchise for FRETTE in India), said, “We were introduced to Carat through our Indian partners and were very eager to evaluate their offering in India. Their focus on the business with a clear recommendation on the launch of a premium brand helped us decide in their favour and we are delighted to have them as a partner in the launch of our brand in India. Carat’s integrated approach is exactly what we were looking for and we look forward to having them partner us in our launch and expansion in India.”

The FRETTE brand is over 150 years old; it was founded in 1860. FRETTE is based in Milan, Italy, and is a leading brand in the high-end bedding, bath linens and home wear business. FRETTE graces the world’s finest hotels, resorts and homes blending contemporary design with Italian craftsmanship, offering exquisite styling with a collection of elegant, handcrafted textiles and spa-inspired bath linens that transform everyday spaces into lavish retreats. FRETTE products have always been designed for the customers with a discerning taste, design confidence, and a deep appreciation for quality.

FRETTE operates over 100 boutiques internationally from premier addresses in the most exclusive shopping boulevards of Paris, New York, London, Beverly Hills and now Mumbai.

Speaking on the win, Kartik Iyer, Managing Director, Carat India, said, “We are very pleased to have been chosen for this premium launch and look forward to providing focused plans based on an incisive understanding of the Super Luxury consumer in India.”

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