Percept to bring in branding consultancy 'i am associates'

The JV with the UK-based branding consultancy is targeting business of Rs 25 crore in the first three years of operations

BestMediaInfo Bureau | Delhi | March 6, 2012

'i am associates', the UK-based market leader specialising in branding, is set to enter the Indian market in association with Percept Limited, the media, entertainment and communications conglomerate. The joint venture has targeted a turnover of around Rs 25 crore in the next three years from the India operation.

'i am' specialises in creating new age and profitable customer experiences through its expertise in brand consultancy, brand interior design and employee engagement. The company creates customer experiences that build advocacy and business profitability. 'i-am' has worked with an array of companies like Armani, Coca-Cola, Adidas, FCUK, Diesel and Argos.

Its major USP has been in creating an all-round change in a brand, and not just the basic fine tuning of the logo that other companies usually do. They dwell deep into the brand's personality and develop a strong and distinguished brand image resulting in substantial increase in sales and brand perception.

Jon Blakeney and Pero Trivunovic, Partners, i-am associates, Partner, along with Harindra Singh, Joint MD, Percept, will formally announce the launch of the joint venture today in Mumbai.

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