Conceptualised by Contract Advertising, the Budget 2012 campaign “Rock the Sabha” shows politicians hitting some really high notes
BestMediaInfo Bureau | Delhi | March 13, 2012
moneycontrol.com recently launched its Budget 2012 campaign “Rock the Sabha” , which shows some of our beloved politicians hitting some really high notes.
The latest moneycontrol.com commercial, which is currently on air , has set the ball rolling for moneycontrol.com's Budget 2012 campaign. With key politicians like P. Chidambaram, M. Karunanidhi, Mamta Banerjee and the Finance Minister, Pranab Mukherjee playing guitars and jiving to the beats of rock music, the rock concert effect introduces the Budget 2012 coverage on moneycontrol.com in an unexpected way.
The bold & screaming punchline, 'Budget Comes Alive' brings to life the brand's rather sober attitude and creates the right amount of curiosity towards the newly incorporated interactive elements like poll, debates, slideshows, online chats, LIVE blogging and videos on moneycontrol.com's budget page.
Speaking on moneycontrol.com's latest campaign, Lakshmi Narasimhan, CEO, Web 18, said “Apart from communicating that moneycontrol.com presents the biggest Budget coverage online, one of the key objectives of this campaign was to give a fresh perspective to moneycontrol.com and reach out to new users.”
Ravi Deshpande, Chief Creative Officer, Contract Advertising said “moneycontrol.com is the undisputed No.1 financial portal of the nation. It has redefined the way finance is presented and consumed in today's day and age. Which is why we thought its communication too has to make a bold, emphatic statement. If the Budget campaign is disruptive, it's only to mirror what the brand is actually doing in the marketplace.”
Adding to it, Kaushik Roy Senior Creative Director & AVP, Contract Advertising said, “It's absolutely eye-opening! The way in which moneycontrol.com is taking the boredom out of the Budget presentation. The 'Rock the Sabha' campaign is an attempt to make that point loud and clear. We hope it will attract newer, younger audiences, in addition to exciting millions of existing users.”
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow Us/bmi/media/post_banners/e853b58e910b5e974c2ef79d69d13cba7158fb47fce7fd3d0d4244ac0b64156e.jpg)
/ "rock-the-sabha")