DraftfcbUlka Group' Cogito launches new website

The consultancy has partnered with various Indian and global brands to provide strategic solutions in areas like brand positioning and market entry strategies

BestmediaInfo Bureau | Delhi | March 9, 2012

DraftfcbUlka Group's Cogito Consulting has launched a revamped website (www.cogitoconsulting.com) that not only showcases the range of services offered by the consulting arm, but will throw open a vast array of useful studies to brand marketers.

Cogito Consulting is the independent consulting division of DraftfcbUlka Group, one of India's top three marketing services groups. Cogito Consulting has partnered with various Indian and global brands to provide strategic solutions in areas such as  brand positioning, distribution strategy, market entry strategies and competitive strategy, spanning across industries such as packaged goods, auto, retail, durables, pharma/healthcare, media, real estate, etc.

Visitors to the website can learn more about Cogito's product portfolio, range of services, experience across industries and wealth of information and insights that have been collated by its team of consultants over a period of over seven years.

Cogito invests continuously in understanding and mapping the Indian consumer, and has the largest body of published consumer studies of any Indian advertising agency group. Some of this knowledge has also been shared in the form of articles in the Cogito Journal, now in its seventh year of publication.

Some notable articles available on the website that captured the mood of the nation include one about Indian youth and their aspirations. And another one demystified the Indian women by peeking in her handbag – a storehouse of secrets. Also popular is the Auto Mood study which captured the shifting gears of the Indian automobile industry.

This journey does not stop here because Cogito periodically also conducts various independent pan-India studies to understand the new and emerging trends in India. Cogito has tried to understand the Indian economy not only from the eyes of CXOs/CEOs but also from the eyes of young executives.

The website was conceptualised and designed by the team of Interface Interactive based in Mumbai.

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