The incumbent agency on the account was Saatchi & Saatchi
BestMediaInfo Bureau | Delhi | March 22, 2012
Škoda Auto India has appointed Bartle Bogle Hegarty (BBH) to develop their creative communications strategy, following a multi-agency pitch. The incumbent on the account was Saatchi & Saatchi. As part of the mandate, BBH will handle Škoda’s corporate initiatives, new launches and the entire portfolio including Fabia, Laura, Yeti, Superb and the newly launched Rapid.
Thomas Kuehl, Brand Head – Škoda Auto India & Member of the Board Sales & Marketing, said, “Ever since its arrival in India, Škoda Auto has constantly been evolving to suit the demands of the Indian consumers. Effective communications and daily engagement with our customers is an essential requirement to enforce our corporate identity - ‘Simply Clever’ – together with our value for money proposition. Moving ahead, we welcome BBH as our new communications and strategic partner.”
Commenting on the change in advertising partners, Kamal Basu, Head of Marketing, Škoda Auto India, said, “In today’s media savvy era, it is imperative that one builds the brand’s image through sharp and effective communication strategies. We are expecting our association with BBH to be a successful one, interspersed with memorable campaigns for our various products and corporate initiatives.”
Partha Sinha, Managing Partner, BBH India, commented, “Škoda is a fantastic brand and has built a great reputation in India. We are delighted to have the opportunity of taking the brand forward. We are confident that we will be able to use our strategic and creative capabilities to create communications that have the well-known BBH ingredients of Intelligence and Magic.”