Pogo launches on-air contest this Holi

Started on 20^th February, Ichak Pichak Pichkari will run till 9^th March

February 23, 2012:

Join POGO in celebrating the most colourful festival of the year with 'Ichak Pichak Pichkari Contest', this Holi. POGO, India's no.1 kids' channel, is launching an exciting on-air contest called Ichak Pichak Pichkari starting 20^th February till 9^th March, themed around Holi. The excitement continues with a special on-air line up of kids' favourite Chhota Bheem movies on 8^th March, 10am onwards.

The Ichak Pichak Pickari contest on POGO, will give kids an opportunity to win fabulous prizes like PSPs, iPod shuffles & Pogo Bubble Guns by answering questions based on the Holi games played by Chhota Bheem and his best friends! All they have to do is to tune in to Chhota Bheem 1pm onwards between 20^th February to 9^th March and SMS the correct answers to “POGO A, B, or C” to 58888.

The fun doesn't end there! Holi celebrations will continue with back to back movies of kids' favourite superhero – Chhota Bheem. Tune in on 8^th March from 10am onwards to watch the best Chhota Bheem movies like: Chhota Bheem aur Krishna – I, Chhota Bheem: Mayanagri, Chhota Bheem: Master of Shaolin, Chhota Bheem: Journey to Petra, Bheem Vs Alien.

Monica Tata, General Manager, Turner International India Pvt. Ltd. said, “Holi is a joyful festival for all Indians, especially for kids. We are humbled to be called the No. 1 Family Channel and most favourite channel for mothers and families. We hope this Holi special contest and line-up will further strengthen our bond with not only kids but also families. Ichak Pichak Pickari Contest is a fun-filled and engaging stunt that is sure to take the celebrations to a whole new level.”

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