Premiering on February 26, the new fiction show gets 8.20 pm slot on everyday
BestMediaInfo Bureau | Delhi | February 24, 2012
What happens when excessive pride and greed seeps into relationships? When lacklustre walls of fake glory and glitter come crumbling down? Life OK’s new show Amrit Manthan highlights the importance of a strong value system and familial ties against riches and social status. Amrit Manthan premiers on 26th February, airing daily at 8.20 pm.
Amrit Manthan is a royal drama set in Punjab and is based on the story of two sisters, Amrit and Nimrit, who regress from being best friends to the worst of enemies. This animosity that is sparked by a dwindling dynasty, a façade of royal wealth and excessive pride and greed.
Speaking on the launch, Ajit Thakur, General Manager, Life OK said, “Life OK has always prided itself in creating unique and engaging content for the viewers that is also very relatable. In keeping with this promise, Amrit Manthan truly stands out against the various sibling stories on television as this show highlights the “rivalry” between two sisters a huge contrast to the usual “bonding” that has formed the crux of many stories. The show also attempts to bring to fore the imbalances of life, highlighting how excessive pride and greed leads to ruined relationships.”
Amrit Manthan is produced by the powerhouse of Indian television content, Rajan Shahi’s Director’s Kut that is known for its impeccable production values and strong story-telling vision.