Colors now acquires Jhalak Dikhla Jaa after Screen Awards

Until last year, the telecast rights of the show was with Sony Entertainment Television for 4 seasons

BestMediaInfo Bureau | Delhi | February 15, 2012

Close on the heels of acquisition of Screen Awards this year, Colors has not acquired the telecast rights of Jhalak Dikhla Jaa – Dancing with the Stars, the biggest dance reality show on television. Produced by BBC Worldwide Productions India, the fifth season of Jhalak Dikhla Jaa will continue to bring together budding choreographers and celebrities from different walks of life like movies, television, sports, etc. The exchange of knowledge about different dance forms that help to evolve the contestants is the USP of the show.

Jhalak Dikhla Jaa has struck a chord with the Indian audiences for four seasons. Now that the show has been acquired by COLORS, a channel known for creating larger than life reality shows; Jhalak Dikhla Jaa is sure to undergo a mega metamorphosis in terms of style, look and pizzazz taking the fifth season, 5 notches higher. Dancing with the stars is sure to take on a whole new meaning this season!

Commenting on the acquisition of Jhalak Dikhla Jaa, Raj Nayak, CEO, COLORS said “Jhalak Dikhla Jaa – Dancing with the Stars is one of the most successful entertainment formats on Indian television and we are happy to collaborate with BBC Worldwide Productions. We have always wanted to showcase a dance show and what better than to acquire the biggest dance format show in the world.”

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