Star Plus, Sony and Zee TV gain in week 3

After losing eyeballs in the first two weeks, the three channels witness growth in the third week of TAM 2012

Neha Saraiya | Delhi | January 25, 2012

The third week of TAM 2012 has brought some respite for Star Plus, Sony and Zee TV as the channels have added a few GRPs this week after losing eyeballs in first two weeks. Colors has again lost a few points. After touching the landmark of 100 GRPs last week, Star India's second GEC, Life OK, has lost 13 points this week.

Star Plus has maintained its leadership in the Hindi GEC category by adding a few points this week to record 293 GRPs (last week 287).

Sony is firm at No. 2 with 237 GRPs in Week 3 of TAM 2012 (last week 226).

Colors has registered a marginal decline of 8 points yet again in its GRPs. The channel has garnered 200 GRPs (last week 208).

Zee TV has registered some gain this week. The channel recorded 185 GRPs in Week 3 of TAM 2012 (last week 180).

SAB TV is stable at 131 GRPs this week (last week 130).

At No. 6, Life OK has suffered a loss of 13 points to register 87 GRPs this week. Last week, the channel had touched the landmark of 100 GRPs.

Imagine TV has recovered its losses and recorded 65 GRPs this week (last week 58).

Sahara One too has added a few points this week. The channel has 42 GRPs this week (last week 38).

Neha@BestMediaInfo.com

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