STAR Plus rides on innovative marketing activities for 'Survivor India'

For its very first non-fiction launch of the year, the channel brings some never seen before experience LIVE in Mumbai & Delhi!

BestMediaInfo Bureau | Delhi | January 6, 2012

Survivor, the show that took international reality to new heights, is now coming to India on Star Plus. 22 courageous people took up the challenge of a lifetime and took part in Survivor India in the midst of a remote island in Philippines approx 5000km away from India.

Star Plus is bringing the Survivor experience closer to its viewers at Inorbit Mall, Malad, Mumbai. The channel brings the Survivor experience LIVE on ground from 11am onwards and LIVE on starplus.in from 3pm onwards on 6th January as Abhinav Shukla attempts to survive an entire day without the basic essentials for life at a shack created in the mall. Many known faces and participants of Survivor India like Payal Rohatgi, Priyanka Bassi, Karan Patel, JD Majethia, etc. will be witnessed performing various show related challenges at the mall in order to help Abhinav win his basic necessities. The shack will be built in the true spirit and feel of the Survivor Challenge with a thatched roof and a wooden structure - it will be a true representation of the reality game show. Mall-goers will be encouraged to participate in a few challenges all day at the venue. The activity will be hosted live on radio – Big FM…

Meanwhile Delhi saw participants from the show at various hotspots in their survivor look. While Payal Rohatgi was seen snatching clothes from women's section at a mall, hungry Rajesh Khera was seen eating from other people's plates in restaurants…other participants were also seen around the Capital at various locations. The Delhi activity was conducted on Jan 4th.

Info@BestMediaInfo.com

Info@BestMediaInfo.com