PIX breaks promotional campaign 'Big  Break'

360 degree campaign will have on air as well as off air promotions i.e. radio, outdoor, print and online & on ground activities

BestMediaInfo Bureau | Delhi | January 23, 2012

PIX is giving all Hollywood movie buffs a chance of a lifetime to be a Superstar in their biggest campaign for 2012 – 'BIG BREAK'. PIX is the first English movie channel to give the audience such a huge platform and opportunity to step into the shoes of a celebrity and be featured on the channel.

This 360 degree campaign will have on air as well as off air promotions i.e. radio, outdoor, print and online & on ground activities.

The promotional on air and print campaign for 'BIG BREAK' will run over a span of a couple of months. The on ground activities will take place in key metros as well as multiple promotions in colleges. Details of Big Break will also be shared on radio to encourage participation.

In order to enhance convenience for the applicants, PIX has created a micro site to aid masses send in entries and acquire further details about the campaign. An exclusive 'BIG BREAK' application has also been created on for social networking sites like Facebook.

To be a part of this campaign, all one has to do is send in a 1 minute video clip of themselves enacting a Hollywood scene of their choice. These entries will be reviewed by a special team appointed at PIX & 10 lucky applicants will be flown down to Mumbai.

PIX also offers audiences innovative initiatives like the PIX Movie Club, Hollywood Top 10 & Chicks on Flicks to keep viewers updated on all things Hollywood. These efforts have given PIX a distinctive identity offering entertainment beyond just Hollywood films.

Info@BestMediaInfo.com

Info@BestMediaInfo.com