MAX takes its weekend campaign on ground

Carries out consumer activation program over weekends at prominent malls across 9 cities

BestMediaInfo Bureau | Delhi | January 24, 2012

MAX, India's most popular Hindi movies and special events channel which recently unveiled their latest communication campaign with an exclusive theme 'saare hafte lagey raho…weekend pe padey raho', now plans to execute a unique marketing activation to promote and strengthen its weekend programming among the viewers.

'Saare hafte lagey raho…weekend pe padey raho' was targeted at promoting appointment viewing on MAX on weekends when the channel  showcases some of the best family entertainers of all times. To promote this a series of 3 engaging and entertaining films were released on television, social media and online forums. Each of these humorous films brought alive the central communication theme that says after a hectic week at work the best way to recharge yourself is to overdose on blockbuster movies on MAX over the weekends.

Now to take the campaign on ground, MAX is carrying out a unique consumer activation program over weekends at prominent malls across 9 cities namely: Mumbai, Delhi,Lucknow, Chandigarh, Ahmedabad, Indore, Nagpur, Jaipur, Varanasi, Meerut and Agra. In all these venues, MAX will be setting up a homely environment with a bedroom/hall setup and a television set where a viewer will be relaxing and watching MAX throughout the day! The idea is to promote entertaining weekends on MAX.

Speaking on this distinctive activation idea, Gaurav Seth, Senior Vice President, Marketing & Communications - MAX, said “MAX is known for its innovative marketing and on-ground initiatives. After receiving an encouraging response on television and social media platforms for this campaign, it was only fair to take the campaign on-ground for a total 360 degree connect with the consumers”.

Info@BestMediaInfo.com

Info@BestMediaInfo.com