HISTORY TV18 launches Gujarati feed

The channel is now available in 7 languages

BestMediaInfo Bureau | Delhi | January 11, 2012

HISTORY TV18 has launched its Gujarati feed for millions of viewers of Gujarat and the rest of India. The viewers of Gujarat will now be able to watch their favourite channel in their preferred language - Gujarati.

HISTORY TV18 is the first international channel to launch in Gujarati. With this launch, it is also the only factual entertainment channel to be available in an unprecedented seven languages – Gujarati, Bengali, Tamil, Telugu, Marathi, Hindi and English. All the programmes and the fixed program chart (FPC) schedule will remain identical in all the language feeds. Viewers using digital platforms will be able to choose their preferred language through the remote control.

Speaking on the launch, Ajay Chacko, President, A+E Networks I TV18 says, “Our objective is to grow the genre and make it a relatively main stream alternative for viewers in the near future.  With this objective in mind, we intend to make the channel available in every Indian language possible and entertain audiences all across India.”

Sudheer KG, V. P. Programming, A+E Networks | TV18 JV says, “As Indian audiences mature and seek out more international content in their own languages, there is no better a time than now to launch our Gujarati feed. The incredible level of aspirations of people speaking that language and a large youth population make it all the more appealing and lucrative.  We have taken care to ensure that the translation retains a certain local flavor, making the channel more accessible and relatable. "

Gujarat is an important market for Factual Entertainment after Mumbai and Delhi contributing as much as 7% to the genre in 1 Mn+ towns. Ever since its launch HISTORY TV18 has been a strong player here with the highest viewership in 0.1-1Mn market cluster and also highest time spent per viewer in 1Mn+ market cluster. Through this initiative the channel hopes to strengthen its position even more.

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