Colors dominates list of most effective launch campaigns in 2011
Kaun Banega Crorepati (KBC) on Sony was the top non-fiction launch campaign of the year
BestMediaInfo Bureau | Delhi | January 17, 2012
According to Ormax Media, Colors delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC) on Sony was the top non-fiction launch campaign of the year.
The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media's awareness tracking tool Showbuzz, which measures the awareness levels of new shows across various Hindi GEC channels. This ranking is a measure of the effectiveness of the campaign, irrespective of how the content fared thereafter.
In the fiction shows ranking, Colors controls the top three positions and a total of four spots in the top 10. Listed below are the top 10 fiction launch campaigns of 2011:
Rank |
Program |
Channel |
1 |
Phulwa |
Colors |
2 |
Mukti Bandhan |
Colors |
3 |
Sasural Simar Ka |
Colors |
4 |
Parvarish |
Sony |
5 |
Diya Aur Baati Hum |
Star Plus |
6 |
Parichay |
Colors |
7 |
Kuch Toh Log Kahenge |
Sony |
8 |
Hitler Didi |
Zee TV |
9 |
Mahadev |
Life OK |
10 |
Dharam Patni |
Imagine TV |
In the non-fiction list, Sony has three shows in the top 10, including KBC at the top spot. Bigg Boss Season 5 (Colors) is a close competitor to KBC, in terms of their launch impact. Listed below are the top 10 non-fiction launches of 2011:
Rank |
Program |
Channel |
1 |
Kaun Banega Crorepati |
Sony |
2 |
Bigg Boss |
Colors |
3 |
Zor Ka Jhatka |
Imagine TV |
4 |
Sach Ka Saamna |
Life OK |
5 |
X-Factor India |
Sony |
6 |
Khatron Ke Khiladi |
Colors |
7 |
Ratan Ka Rishta |
Imagine TV |
8 |
Just Dance |
Star Plus |
9 |
Maa Exchange |
Sony |
10 |
Wife Bina Life |
Star Plus |
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