Cannes Lions 2012 entries open

The entry deadline for all the categories except Creative Effectiveness Lions is March 9; entries for Creative Effectiveness will close on Feb 17

BestMediaInfo Bureau | Delhi | January 27, 2012

The Cannes Lions International Festival of Creativity is now accepting entries across all 15 categories for its 2012 awards - Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft, Creative Effectiveness, Mobile and Branded Content & Entertainment - all of which will be judged and awarded by the dedicated juries in Cannes, France, in June. Entry forms can be completed online at www.canneslions.com.

The entry deadlines for the categories are as follows:

17 February 2012: Creative Effectiveness Lions

9 March 2012: Film, Film Craft, Outdoor, Press, Design, Direct, Media, Radio, PR, Promo & Activation, Cyber, Titanium, Integrated, Mobile and Branded Content & Entertainment Lions

Following are the new categories at Cannes Lions 2012:

Mobile Lions

The new Mobile Lions will reward the best work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes). The categories for the new Mobile Lions will include Creative Use of Technology, Mobile Websites and Web Apps, Mobile Apps, Tablet Apps, Games, Rich Media Mobile Advertising and Integrated Campaigns led by Mobile. Mobile Lions is sponsored by AT&T AdWorks.

Branded Content & Entertainment Lions

This new category will award the best work that demonstrates how a brand has successfully worked independently or in association with a content producer or publisher to develop and create or co-create entertaining and engaging content for their audience. This could be either by creating original content or programming for a brand or by naturally integrating a brand into existing formats by partnering with a publisher or media partner.

The 2012 Cannes Lions winners will be revealed and honoured on the following days:

Monday 18 June: Promo & Activation, PR and Direct

Tuesday 19 June: Creative Effectiveness, Media, Mobile and Outdoor

Wednesday 20 June: Press, Design, Radio and Cyber

Saturday 23 June: Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated

Info@BestMediaInfo.com

Info@BestMediaInfo.com