APCO Worldwide and Aakriti Promotions form strategic partnership in India

The partnership strategically integrates APCO and Aakriti's services to provide a 360-degree communication

BestMediaInfo Bureau | Delhi | January 12, 2012

The India operations of leading global communication consultancy APCO Worldwide has announced a strategic partnership with Aakriti Promotions & Media Ltd, an Ahmedabad-based advertising agency, focused on developing a comprehensive communication offer in the country.

APCO and Aakriti recently partnered to deliver the integrated communication campaign for the Vibrant Gujarat 2011 Summit, which achieved global and regional recognition. The summit attracted the participation of more than 200 trade associations and trade delegations from 101 different countries. Investment announcements valued at more than $460 billion were made. APCO was the official relationship partner for the 2011 summit and has been retained for the 2013 summit.

Commenting on APCO's first such partnership in India, Philippe Maze-Sencier, executive director of APCO Worldwide for India, the Middle East and Africa said, “India is a growing market for APCO, and this partnership strategically integrates APCO and Aakriti's services to provide a 360-degree communication service to present and future clients.”

Sukanti Ghosh, APCO Worldwide's managing director in India, added, “We are very excited about the opportunities we see in partnering with Aakriti, which will accelerate our plans for APCO's growth in India.”

Pankaj Mudholkar, Managing Director, Aakriti, commented, “Our strategic partnership with APCO will help us provide integrated services to our existing clients and expand opportunities nationally. APCO's acclaimed strategic communication record mixed with Aakriti's expertise in above-the-line and below-the-line advertising activities will enable the partnership to deliver the best holistic service in the industry.”

As well as winning several awards for its work in Gujarat including 'Best Government Communications Campaign in Asia-Pacific', APCO Worldwide was recently declared South-East Asia Consultancy of the Year by The Holmes Report. With two full-service offices in New Delhi and Mumbai, APCO Worldwide in India serves the communication needs of a number of global corporations, government entities and NGOs across diverse industry sectors. The operations are supported in India by two of APCO Worldwide's International Advisory Council members, former U.S. Ambassador Timothy Roemer and former Indian Foreign Secretary, Indian Ambassador to the United States and United Arab Emirates, and High Commissioner to the United Kingdom Lalit Mansingh.

Info@BestMediaInfo.com

Info@BestMediaInfo.com