Coca-Cola India, HUL, MAX, MTV, Google, LG and Bharti Airtel to make the second ad:tech in India bigger
BestMediaInfo Bureau | Delhi | January 16, 2012
ad:tech New Delhi 2012 is drawing unprecedented response from a glittering array of leading Indian brands. With just 40 days to go, ad:tech New Delhi 2012 has announced a line-up of its first three insightful panel tracks on Brand Strategy, Performance and Venture Capital, where leading industry experts will deep-dive into some of the most pressing issues in digital marketing in India and globally today.
Sharing his views on the stimulating panel discussions, Rammohan Sundaram, Event Chairman, ad:tech India and Founder, CEO & Managing Director, Networkplay Media Pvt Ltd. said, “Panel discussions spur great creative brainstorming and often yield innovative solutions to issues at hand. We have handpicked a roster of industry leaders from India who will add immense value to the ad:tech event brand that matches our global reputation as the world’s leading digital marketing event. We had earlier announced a dazzling preview of some of our keynote speakers from PepsiCo, LinkedIn, comScore, The Times Group and Ogilvy, and will be soon announcing more exciting panels and presentations that will make the upcoming ad:tech New Delhi 2012 the biggest ad:tech in India yet.”
TRACK: ‘BRAND STRATEGY’
This track will comprise of two panel discussions featuring speakers from renowned brands including Coca-Cola India, HUL, MAX, LG Electronics India, Google India, Bharti Airtel and MTV India.
The first panel discussion in the Brand Strategy track will focus onleveraging digital to pushing the industry to invest in ideas. Moderated by Harish Bahl, Founder & Chairman, Smile Group, this panel will include LK Gupta, CMO, LG Electronics India, Gaurav Seth, Senior Vice President, Marketing & Communications, MAX, and Arun Sharma, VP Marketing - Head, Media & Rural, Bharti Airtel Ltd.
With more and more brands doubling up to play the role of publishers, the second panel discussion, moderated by Ravi Kiran, former CEO, South Asia, Starcom MediaVest Group, will explore how branded content can be combined with a killer marketing strategy. Panelists in this session will include Wasim Basir, Director, Integrated Marketing Communication, Coca Cola India & South West Asia; Atit Mehta, Country Media Manager,Hindustan Unilever Limited; Nikhil Rungta, Country Marketing Head,Google India; and, Aditya Swamy, EVP & Business Head, MTV India.
Moderated by GroupM South Asia’s Managing Partner, Tushar Vyas, the panel session titled, “Performance Marketing: Display Matters” will look at how new display optimization technologies and next-generation ad exchanges are offering fresh take on display advertising that historically lacked the targeted pricing, placement, and ROI of Search. Insightful views will also be shared by industry stalwarts including Anisha Singh, Founder & CEO, mydala.com, Robbie Hills, Head of Media Technology - South East Asia & India, Head of Rich Media - Asia Pacific, Google Inc., Gulshan Verma, VP & Country Head - India and North America, Komli Media, and Karan Gupta, Managing Director, Affinity.
The second panel in the Performance track will be themed on “Retargeting/Remarketing” and will feature Siddharth Puri, Business Head,Tyroo Direct and Gourav Chindlur, Co-Founder & Chief Operating Officer,Vizury, who will delve into getting the right returns on paid search and SEO through technology with a clear call to action for consumers.
An array of speakers on Venture Capital will also be in the spotlight at the upcoming ad:tech New Delhi 2012. Since digital marketing is still in its early years in India, angel investors play a crucial role in giving the right launch pad to enterprising start-ups. This panel discussion will explore the importance of angels for developing strong businesses that make great venture capital investments. It will showcase views from Alok Mittal, Managing Director, Canaan India, Samir Kumar, Managing Director,Inventus, Sarbvir Singh, Managing Director, Capital18, Vinay Sanghi, Promoter & CEO, MXC Solutions and Sateesh Andra, Venture Partner,Draper Fisher Jurvetson (DFJ).
“ad:tech New Delhi 2012 endeavors to engage and involve participants from all walks of life to connect with like-minded professionals and converse innovative ideas and solutions that will shape the digital landscape of tomorrow. Marketers from all levels and backgrounds can expect intense and thought-provoking discussions on wide ranging topics from industry veterans and thought leaders”, said Rammohan Sundaram.