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Vh1 brings Pub Crawl concept to India

The on-ground activation to take place in 3 cities - Bangalore, Mumbai and Pune, on December 10, 16 and 17 respectively

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BestMediaInfo Bureau
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Vh1 brings Pub Crawl concept to India

The on-ground activation to take place in 3 cities - Bangalore, Mumbai and Pune, on December 10, 16 and 17 respectively

December 8, 2011:

publive-imageTired after a long day at work and looking for a place to party? Vh1 India tells you where and how! For the first time in India, Vh1 gives its Indian viewers a chance to enjoy a party experience like never before with a unique concept of PUB CRAWL.

A pub crawl is where a group of people visit as many pubs as possible in one night, having a set number of alcoholic beverages in each. Highly popular in the west, a pub crawl is normally done walking or busing between uber cool night spots. Mossimo Nights presents Vh1 Pub Crawl will be organized in three of the most happening cities in India – Bangalore, Mumbai and Pune, on 10th , 16th and 17th December respectively. Post the pilot evenings, this property will continue through the party season – December, January and February. It is targeted towards party lovers who believe in working hard and partying the night, Vh1 style!

Mossimo and Vh1, with this pioneering property launch, invite all their fans and party goers to log on to a microsite www.vh1india.com/pubcrawl and be the lucky winner to be selected for the first ever Pub Crawl. These participants will travel to three of the coolest pubs in town in one night where each party becomes wilder than the previous. These pub-trotters will start with medium pace pub, progressing to a lounge and winding up to their hearts content by dancing on the best beats in a club.

Bangalore pub crawl scheduled for 10th Dec will hit Biere Club, Hard Rock Café and Ice Bar all in one action packed night. Mumbai pub-crawllers for 16th Dec will target Irish House, Busaba and wind up at Tote. The Pune crawl is set out to take people partying at Hard Rock Café, High Spirits and 1 Lounge on 17th Dec.

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