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Deba Ghoshal joins Voltas as Head, Marketing & Emerging Business

Marking his comeback to mainstream consumer durables marketing, Ghoshal had previously worked for LG as Head of Product Marketing

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Deba Ghoshal joins Voltas as Head, Marketing & Emerging Business

Deba Ghoshal joins Voltas as Head, Marketing & Emerging Business

Marking his comeback to mainstream consumer durables marketing, Ghoshal had previously worked for LG as Head of Product Marketing

BestMediaInfo Bureau | Delhi | December 5, 2011

publive-imageDeba Ghoshal is headed back to consumer durables marketing. It is gathered from reliable and informed industry sources that Ghoshal is joining Voltas as Head of Marketing & Emerging Business. Voltas recently has been revamping its team both internally and externally.

Ghoshal's last stint in durables was with LG between 2000 and 2006, the initial years of LG in India, as Head of Product Marketing for Consumer Electronics Division. He worked under Managing Director KR Kim. It may be recalled that during that period LG India witnessed stupendous growth in all categories.

Prior to LG, Ghoshal had long stints with brands like Honda, Shriram Honda and Archies. Post LG, he has been associated with the Hero Group, and other startups in the automotive domain. His tenure of 20 years in Sales and Marketing has been primarily interspersed with consumer durable and automobile brands.

Ghoshal's entry in Voltas signals a strong comeback plan of the company for a major comeback in the home appliances segment. The middle of 2000s saw an erosion in the share of Voltas in the airconditioner segment to the Koreans. However, the last couple of years have seen Voltas emerging as a close No. 2, next to LG, in the AC category, as per recent ORG JFK data. Recently, it has beaten brands like Samsung, Carrier, etc., in market share.

Ghoshal could not be reached on phone for his comments.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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