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O&M creates balloon campaign for Vodafone to promote Bandra fest

The “stimulating idea” was to create colourful objects and characters representing the typical people living in Bandra, using balloons

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O&M creates balloon campaign for Vodafone to promote Bandra fest

O&M creates balloon campaign for Vodafone to promote Bandra fest

The “stimulating idea” was to create colourful objects and characters representing the typical people living in Bandra, using balloons

Neha Saraiya | Delhi | November 22, 2011

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The 'Celebrate Bandra' festival that takes place every two years is being celebrated from November 12 to 27. This time Vodafone is the title sponsor for the festival that draws people from far and near for a fortnight of fun, food and frolic along with performances by various bands. It also consists of a theatre by Naseeruddin Shah's theatre company, Motley, a Food Festival, Literature Festival, Film Festival, Dance Festival and a Photography exhibition, among others. It is held at different vantage locations all over Bandra in Mumbai.

The task on hand for the creative agency, O&M, was to create communication for the brand that created excitement in order to draw in visitors. Also, a creative leap from the run-of-the-mill ads was the need of the hour.

Thus, the agency zeroed in on the idea of balloons as a symbol of fun and celebration at the same time. The “stimulating idea” was to create colourful objects and characters representing the typical people living in Bandra, using balloons.

These were used on the ground as installations as well as in printed formats such as billboards and press ads. Renowned balloon sculptor and artist Larry Moss from the balloon art company 'Airigami' in New York was commissioned for the job.

Commenting about the campaign strategy, Rajiv Rao, National Creative Director, O&M, said, “The objective behind the campaign was to inform people about the Bandra Festival with good music, food, art and culture as the essential part of it. Thus, each creative with all the characters created through balloons fit with the art form that we have chosen."

The print and the outdoor campaign will be spread over the duration of the festival across various sites in Mumbai.

Credits:

Creative Directors - Rajiv Rao, Srreram Athray, Elizabeth Dias

Creative Team- Srreram Athray, Elizabeth Dias, Savio Alva, CVsaju, Ashish Sadare, Umma Saini, Calvin Austin, Rohan D'souza and Preeti Jain

Neha@BestMediaInfo.com

Info@BestMediaInfo.com

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