NYF calls for entries for 2012 International Advertising Awards

Streamlines categories and enhances submission process; categories reduced by 43 per cent across all competitions

BestMediaInfo Bureau | Delhi | November 15, 2011

The New York Festivals International Advertising Awards, honouring the “World's Best Advertising,” has announced its call for entries for the 2012 competition. This year, the International Advertising Awards has streamlined the categories for efficiency and to reflect the current work being produced in the industry. With 131 unique categories, this restructuring has resulted in a 43 per cent reduction in categories across all competitions. In addition, New York Festivals (NYF) has also enhanced the submission process, improving the user experience across the board and allowing entrants to simultaneously enter a single piece in multiple categories.

“NYF streamlined its categories based on comments and conversations with the Executive Jury during last year's judging sessions. We used their expertise as our guide and combined similar categories while maintaining consistency and specificity,” said Michael O'Rourke, President, International Awards Group.

The 2011 NYF International Advertising Awards competition reported an increase in its global footprint with six new countries submitting entries and an overall 37 per cent increase in entries over the previous year.

Last year, for the first time in the history of the advertising competition, New York Festivals assembled an elite group of worldwide Chief Creative Officers from the top ad agencies to participate on the live Executive Jury, moderated by Donald Gunn, founder of the The Gunn Report. Never before had so many high level creative officers gathered in one room to judge the final rounds of an advertising show.

The Executive Jury evaluates each shortlisted entry selected by the online Grand Jury. The Grand Jury comprises 300 international Creative Directors, making it the most diverse jury of any advertising competition in the world. It will select the ads that earn a place on the shortlist from the first two rounds of judging. During live judging sessions in New York, the 36 Chief Creative Officers making up the Executive Jury will select ads from this shortlist. The Executive Jury ensures that each entry that has progressed to the finalist stage will be given the hands-on attention it deserves. The 2012 Executive Jury and Grand Jury will be announced in the coming weeks. The Executive Jury will convene in New York in the week starting April 28, 2012.

The New York Show, NYF's two-day series of events, begins on May 2, 2011, and will feature creative panel discussions, keynote speakers, networking events, the 2012 Executive Jury Press Conference, exhibits, and the International Advertising Awards ceremony on May 3, 2012. All New York Show events and the 2012 awards gala will take place at the New York Public Library's Beaux-Arts landmark building located at 455 Fifth Avenue on 40th Street.

The NYF International Advertising Awards early discount deadline is December 16, 2011, and the final deadline is January 27, 2012.

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