MTS picks UTV Indiagames to launch 'Games on Demand'

Legal and safe games from top publishers made available to all MBlaze customers through prepaid as well as postpaid platforms

BestMediaInfo Bureau | Delhi | November 16, 2011

After the recent success of Games on Demand (GoD) service on the Wired Broadband platform, UTV Indiagames has joined hands with Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 14 million wireless customers to offer their GoD service to all its MBlaze customers. GoD is an online gaming subscription service provided via broadband.

With this partnership, MTS' MBlaze users will get unlimited access to world class gaming content at pricing starting as low as Rs. 49 per month. With the client once downloaded, the service allows the user to play the offered games multiple times. This service will also give the user an opportunity to play any game, anywhere, anytime. The games offered on this platform will be amongst the most popular game series currently available for PC, Web and other media platforms like Need For speed, Battlefield 2, FIFA, Cricket and many more.

Sergey Korobov, Director – Value Added Services & Product Development, MTS India said, “We are living in a time where being digitally connected is fast becoming paramount. At MTS, our endeavour has been to cater to the demand of today's 'on the move generation' by providing seamless access to high speed mobile broadband as well as high quality online content. Going a step ahead, I am immensely proud to announce the launch of Games on Demand service for our MBlaze customers. A first of its kind service, GoD provides access to more than 350 games. ”

Vishal Gondal, CEO, UTV Indiagames said, “Year-on-year there is a surge in wireless broadband connections in India thus creating opportunity for delivering quality content to the ever increasing users on the platform. In our attempt to make gaming a main stream mode of entertainment across the country, this tie up with MTS is the perfect integration. With a bustling lifestyle choice in the country now, offering GoD through wireless connection is the perfect fitment to reach out to the users. With world class content provided across platforms through GoD we want to make sure that users gain access to quality content across platforms.”

All gaming titles offered are official titles licensed from major global publishers like EA, Codemasters, Microsoft, Atari spanning across genres like Action, Arcade, Adventure, Racing, Sports etc.

As internet penetration in India is witnessing tremendous growth in the form of Wireless Broadband connections there is a surge in the digital distribution of content like video and games through this route. The GoD service which offers more than 350 games across genres on an “all you can eat model” is enhancing the service to a “download to own” model for individual games.

Info@BestMediaInfo.com

Info@BestMediaInfo.com