MagicBricks.com presents Virtual Property Expo for NRIs

The unique expo is targeted at Indians living in the USA. The fair enables live chat with real estate experts

BestMediaInfo Bureau | Delhi | November 30, 2011

For the First time ever, MagicBricks.com, a leading real estate portal, is putting up a virtual property fair from November 28 to December 18, 2011, at IndiaCalling.MagicBricks.com. The virtual property expo has been organised for NRIs residing in the USA.

At the India Calling - Virtual Property Expo, users can browse through the many projects displayed in the Indian city of your choice, and view all its details, and finally make that long-pending property related decision. Over 40 builders, showcasing 60+ projects across eight cities, are participating in the expo.

R Sundar, CEO, Times Business Solutions, said, “MagicBricks.com has been fulfilling its leadership commitment empowering the home-seeker with transparency & choice, and is here to redefine the way Real-Estate transactions are conducted.”

One of the most distinctive features of the virtual expo is that it connects buyers and sellers through a host of interactive options like online chats and webinars with builders and experts – all from the comfort of their desktop. Live Help chat is available in a 24x7 environment through all the event days. Visitors can chat with MagicBricks.com representatives online and ask any questions.

The live chat team also provides additional information on the projects and areas of choice through this facility. In the 'Meet the Developers' initiative, visitors can put property related questions to well known real estate developers, which include the reputed names DS Prasad, Director of Aparna Constructions, Rahul Majumdar, Director for Alternate Channels at ArthaProperty, among a host of others.

An exhaustive integrated marketing program has been put in place to reach buyers across the USA. The marketing plan, aimed at generating 1.5 lakh traffic from the USA, includes TVC as well as Internet covering both SEM as well as display.

Speaking about their participation in this unique event, Reema Kundnani, VP- Marketing & Corporate Communications, Oberoi Realty, said, "The NRI audience needs homes that offer them a truly international lifestyle right here in India. Oberoi Realty has several offerings for lifestyle seekers in this space and we have witnessed a surge in NRIs buying our residential properties over the years.  We believe that the India Calling - Virtual Property Expo from MagicBricks.com provides us an ideal platform to reach out to the NRI audience in USA. Considering the online nature of this event, supported by the tremendous reach of Magicbricks.com, we are sure that many more NRIs will learn about us.”

Sudhir Pai, Business Head, MagicBricks.com, said, “We are breaking new ground with the India Calling - Virtual Property Expo. Physical fairs, in addition to being very expensive, typically address buyers who reside in 2-3 cities within the US. This event eases such restrictions and through the integrated marketing programme, will cover buyers' locations across all the regions of the USA.”

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