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Ketchum Sampark forays into digital media business

Launches full service digital agency Ketchum Sampark Digital

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Ketchum Sampark forays into digital media business

Launches full service digital agency Ketchum Sampark Digital

BestMediaInfo Bureau | Delhi | November 24, 2011

publive-imageKetchum Sampark, the Indian affiliate of Ketchum Inc., has announced the launch of its digital media business Ketchum Sampark Digital. It will offer full service interactive strategy, web design, video production and multimedia development to help companies tell their stories and build engagement with their audiences on digital media (internet and mobile).

Commenting on the launch, NS Rajan, Managing Director, Ketchum Sampark, said, “The launch of Ketchum Sampark Digital reflects the emerging significance of engaging with consumers through prolific use of digital platforms. There has been a distinct shift in usage patterns wherein consumers look beyond email and casual surfing to complete engagement. We are initially launching our digital business with a team of young social media experts and will progressively build a bandwidth of skills and digital capabilities.”

Jonathan Kopp, Partner & Global Director, Ketchum Digital, said, “Globally, Ketchum Digital has created innovative digital media solutions for clients including FedEx, Kodak, ConAgra, Absolut, amongst many other industry-leading companies. With the launch of Ketchum Sampark Digital, India joins other Ketchum offices and digital experts around the globe in the Ketchum Global Digital Network bringing digital social media solutions from around the world for our clients everywhere.”

As part of its foray into digital media, Ketchum Sampark has concluded a study of 200 Indian companies and nearly 150 brands to track their digital footprint as well as user engagements. The brands covered are from across 14 categories including apparel, automobile, media & entertainment, personal care and retail.

“The study has tracked engagement of these corporations and brands with their target audiences using social media channels like Facebook, YouTube, Twitter and Linkedin,” said Ajay Sharma, Managing Partner, Ketchum Sampark.

Key findings of Ketchum Sampark Digital's Indian Social Media Engagement Study 2011 include:

  • While most Indian companies (82%) have registered a presence on at least one of the four social media channels that were surveyed, the activity is largely focused around consumer communication for their products and services
  • Linkedin seems to be the most preferred channel on social media with 72% of the companies surveyed having a dedicated page on Linkedin
  • Though Facebook is the largest social media platform in India with over 38 million followers, it lags behind LinkedIn with only 55% of Indian companies registering a presence on it
  • Using video and multimedia to create engagement with consumers, investors, potential employees and other audiences is still not an avenue explored by Indian companies with barely 6% being “very active” on YouTube
  • Out of the 150 brands surveyed, 23% did not have any presence on social media platforms while 30% had a presence on only one channel. Only 22% of brands were present on all three social media platforms
  • Unlike companies, Facebook is the clear favourite for brands with 75% of them registering a presence on it. YouTube and Twitter followed with 42% and 28%, respectively.
  • 79% of brands with a presence on Twitter were “very active / active” on the platform compared to 69% on YouTube and 63% on Facebook

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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