beStylish.com expands customer outreach by launching first TVC
Conceived by Lighthouse Creative and produced by Old School Films, the film is shot in Bangkok
BestMediaInfo Bureau | Delhi | November 7, 2011
beStylish.com, India's first and largest online shoe retailer from the Smile Interactive Technologies Group recently launched their first television commercial in a bid to enhance 360 degree brand visibility and reach out to a larger audience base in tier 2 and tier 3 cities.
The ad is conceptualized around a romantic interaction between a couple who are getting ready for an evening out, sharing a few candid moments of intimacy, fun and romance. With a sensual jazz tune in the background, the couple is shown having fun getting dressed ending with putting on those perfect pair of shoes from a variety to choose from. The lady has a shoe closet of fashionable pairs where the young man flashes a torch light to help her choose those perfect shoes for the evening that puts a stride to her feet. The insight behind the ad focuses on owning a shoe moment in every consumer's life.
The background score was especially composed for this TVC with lyrics of the song playfully resonating the fun moment of wearing and owning shoes in each one's life. This TVC was first aired on Neo Sports during the India v/s England cricket series and received tremendous response in just six days - as high as doubling their daily website traffic and a considerable rise in conversions. Subsequently, the TVC was launched across channels and genres.
The film has been conceived by Indroneel Dhar of Lighthouse Creative and produced by Shiven Surendranath of Old School Films and was shot in Bangkok with the city lights in the background.
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