The global platform that encourages unique ideas, is turning its face to India in a big way
Neha Saraiya | Delhi | November 3, 2011
Soon after the lunch organised by Percept Hakuhudo in a typical Japanese fashion, the session titled âTED/INK - The new age of advertisingâ began on a spirited note, hosted by Ronda Carnegie, Head of Global Partnerships, TED, along with Lakshmi Pratury, Host, The INK.
Carnegie began by throwing a question at the audience: âIs it better to be interesting or interested?â And pat came her own reply: âOf course, Interested!â
Then she played a video that showed how scientists, designers, techies and mavericks from all fields form a part of TED, which is a global platform for sharing ideas. She explained, âWe believe there is a social value in sharing ideas. Ideas can be social objects around which a community can aggregate and connect.â
The next point she brought into focus was about âcreating a framework and let the community driveâ. This was supported by an example: in order to support TED events, 300 taxi drivers volunteered to spread awareness about the objective and mission of the platform.
Another aspect that Carnegie touched upon was âAds worth spreadingâ. Under this initiative, TED shares videos based on six categories including âcultural compassâ, âcreative wonderâ, âbrand braveryâ, âstory tellingâ, âtalkâ and âsocial goodâ.
This was followed by a video that showed practitioners among the agencies sharing an idea and executing it in an exciting manner.
Towards the end of the session, Pratury stated, âWe bought TED to India to create new role models and put them on a global stage.â She then shared some interesting stories of real life people who have participated through TED.