UTV Action gears up for festive season

Presents an interesting line up of action packed movies from 7^th to 27^th October

October 7, 2011:

UTV Action, India's number one Hollywood action channel is all set to kick off the festival with 'Diwali Action Daredevils'. The 20 day festival offers movie buffs a star studded treat of Hollywood's biggest action blockbusters that await them every night at 8.45pm from 7^th to 27^th October only on UTV Action.

The power packed package starts with Kung Fu Hustle and includes gripping films like Salt, Angels and Demons, Resident evil – Afterlife, Karate Kid, Hancock and many more. Adding to the celebrations Diwali Action Daredevils will also feature several new titles like V for Vendetta, The Other Guys, The Cell for the very first time on the channel. Diwali Action Daredevils will be supported by an on air and extensive outdoor campaign comprising of hoardings, bus panels, branded kiosks and ambient branding in multiplexes.

Commenting on the festival, Sameer Ganapathy, Business Head, UTV Action said, “UTV Action has always taken the lead in giving viewers access to the best of Hollywood action content. Taking forward the brand proposition, Diwali Action Daredevils adds a punch to the festive fervour with a high energy line up of Hollywood blockbusters and several new titles being showcased for the first time on the channel.”

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