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Tanishq launches mobile application for Karvachauth

The application turns the phone screen into a ‘sieve’ / ‘chalni’, through which one can see the moon

BestMediaInfo Bureau | Delhi | October 12, 2011

With the Karvachauth tradition catching up with the e-generation, Tanishq, the most preferred jewellery brand in India, has aptly created a mobile application for Karvachauth. An application that turns the screen of your phone into a ‘sieve’ / ‘chalni’, through which one can see the moon. This first of its kind app has been created for Andriod, Apple & Symbian platforms and can be viewed on the Tanishq Facebook page.

Talking on the Karvachauth app, Bhuwan Gaurav, Head Marketing - Tanishq said, “With young girls and the newly married bahus, being active on social networking sites, like facebook, such an app will surely create buzz amongst women. We are confident that this kind of an initiative will help the brand engage with traditionally rooted modern Indian women at a newer level. This is yet another example of great synergy of our rich Indian culture with technology and we at Tanishq are happy to bring to our customers.”

Besides creating application, Tanishq has also introduced special Karvachauth Collection. Finely crafted in 18k gold and studded with certified diamonds, this can be the perfect gift for your better half on the occasion of Karvachauth.

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