Prithviraj Banerjee joins Rediffusion Y&R as Head - Strategic Planning

He moves from BBH where he was Business head. He will be based in Mumbai

Neha Saraiya | Delhi | October 10, 2011

Prithviraj Banerjee, who was Business Head with BBH India for clients such as Vaseline, Lakme Salons and World Gold Council, is joining Rediffusion Y&R as Head - Strategic Planning, according to sources close to the development. He will report to Gautam Talwar who recently took over the role of Chief Strategy Officer at Rediffusion. He will be based in Mumbai.

Prior to his stint in BBH's Mumbai and London offices, he was Director, Brand Strategy at Leo Burnett which he had joined as Junior Planning Associate in 2006.

In the past, he has also worked with Star India as Channel Sales Executive handling over 80 clients including DHL, IOCL, Mahindra & Mahindra, Blue Star, Raymond, Bombay Dyeing, Singapore Tourism and Wyeth Laboratories, to name a few.

Banerjee holds a Masters degree in Science, International Marketing and Strategy from the University of Leeds, UK.

Banerjee's work on the Reliance Mobile 'Apun Ka Sapnaâ' cricket campaign for the 20:20 World Cup has been a highlight among the various projects he has been part of so far.

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