Percept launches Percept Art

The art gallery that brings together expressions and visions of brilliant artists from all corners of the country

BestMediaInfo Bureau | Delhi | October 5, 2011

Percept Limited launched yet another unique initiative entitled 'Percept Art' at the newly inaugurated Percept Art Gallery on October 4, 2011. Percept Art is a new initiative from the Percept Group that brings together expressions and visions of brilliant artists from all corners of the country. Percept Art will present a wide spectrum of creativity from contemporary Art & Design encompassing paintings, sculptures, photography, moving images, murals and priceless antique memorabilia.

Percept Art was launched at the Percept Art Gallery in the presence of  Harindra Singh, Vice Chairman & Managing Director, Percept Limited, Shailendra Singh, Joint Managing Director, Percept Limited along with renowned Artist Ajay Gulati who is currently being exclusively managed by Percept Art. The newly launched Percept Art Galleryshowcased some splendid and innovative works of art created by Ajay Gulati.

Said Harindra Singh, Vice Chairman & Managing Director, Percept Limited, “The contemporary Indian Art Market is valued at $ 400 Million which represents just 1% of the $ 40 Billion International Art Market. The growing interest in Art is further corroborated by the statistics that there were over 70,000 visitors at the Indian Art Summit held recently in Delhiand the fact that the Indian Art auction market now stands at $ 150 Million, a phenomenal rise from $ 52 Million transacted in the previous year. The ET Art Index in partnership with Osian further reinstated confidence in Art investors by validating that in the previous year the Art Index only slipped 8% in a period of 6 months in sharp contrast to Equities which fell nearly 40% within that same period, and that investors were flocking to both Masters as well as Amateur artists. All these facts only prove that there is tremendous untapped potential for the contemporary Indian Art market and substantiate our belief and conviction in launching our new business venture 'Percept Art'.”

India and Art have been synonymous from time immemorial and understanding this Percept Artmarks a paradigm shift in the business of Art. Percept Art will offer the penultimate platform where these beautiful visions, designs and creations will be showcased and retailed to art connoisseurs and aficionados across the world. With this giant leap, Percept Art is all set torevolutionize the way Art will be perceived in India and across the globe.

Percept Art will manage all marketing, financial, administrative and other diverse needs of the artist in their respective domain. An artist needs the right platform to get noticed and appreciated and that's exactly what Percept Art will be offering to their Talents. A holistic 360-degree model covering all aspects of exposure possible will be employed for the Artist including Exhibitions, Roadshows, Art Tours and a diverse array of innovative Marketing & Promotional Campaigns across the world.

Commented Shailendra Singh, Joint Managing Director, Percept Limited, “In India and overseas Art is an institution in itself and Percept Art understands that and sees a lot of untapped potential that needs to be explored to enhance the business of art across the country and the globe. So far, Art has always been viewed and purchased as a Commodity, but we aim to convert Art from a Commodity into an Experience. Over the past two decades Percept has converted many commodities in the Entertainment, Media, Sports & Communication arena into innovative, memorable and unique Experiences, and with the vast expertise, experience and infrastructure available under the aegis of the Percept umbrella, we will be revolutionizing the Art domain in the years to come.”

The first Artist to be promoted under this wing is Ajay Gulati who spent years understanding the  physical world around him which included exhaustive studies and observations through isometric and perspective drawings which helped him to explore the third dimension on a two dimensional surface. Percept Art has designed an avant-garde promotional campaign to exhibit his collection through a World Tour that will exhibit his works in London, Munich,Zurich, Abu Dhabi, Dubai and Cape Town.

Said Ajay Gulati, “The essential purpose of great art, design and architecture is that while it promises to bring solace to the mind body experience, and so does it set the spirit free to fulfill its highest purpose. Percept understands the vision of an artist and I was greatly moved by their sense of purpose, conviction and belief in my work. I have full faith that together we will bring spark to spark and ignite a flame of higher consciousness through the medium of art and creative expression.”

With a leadership position in the Entertainment, Talent Marketing, Media and Communications arena, Percept Art will effectively represent and market artists not only nationally but in the international art circuit as well.

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