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Nat Geo brings in Rajeev Khandelwal to drive its new show ‘Super Cars’

Premiering on Oct 10, the show takes 10 pm slot from Monday to Friday

Neha Saraiya | Delhi | October 3, 2011

If your heart pounds to the vroom of highly sophisticated engines, then National Geographic is coming up with a new show ‘Nat Geo Super Cars’ to indulge the viewers in the temptation of most coveted cars in the world.

The show will feature Actor Rajeev Khandelwal in a rugged avatar, surrounded by entourage of high-end cars like Bentley, Aston Martin, Chevy Volt, Camaro, Viper and Dodge Challenger et al around him. As per the show format Khandelwal will be seen not only introducing the ‘rich & famous’ who own these cars, but also educating the viewers about the technology behind it.  It will also cover the aspects like the markets for availability of these cars and the attributes of the machine.

Announcing the launch of ‘Nat Geo Super Cars’ Keertan Adyanthaya, Managing Director, National Geographic Network and Fox International Channels said, “ This shows how these cars are made, the kind of passion, science, technology goes in to making of these cars. The show promises to thrill the car lovers with its fast paced visuals and interesting insights into the manufacturing stories of these machines.”

On his experience of hosting a show on cars, Rajeev Khandelwal said, “This is a step ahead in my career. This is a kind of boost to my ego; secondly I don’t think any guy is not interested in super cars. It’s a dream come true for me. I have just turned into a car enthusiast three years back and what fascinated me was that not my knowledge of cars but what I will learn through the show.”

The event took off with a flagging ceremony of the super cars for a drive at India gate by the actor.

‘Nat Geo super cars’ is being promoted through a robust 360 degree marketing campaign involving a contest on facebook. The channel will also run another contest to catch on the Formula One racing frenzy, whose winner will win tickets to the F1.

The 20 episodes show, ‘Nat Geo Super Cars’ will go on Air from October 10, Mon-Fri, at 10 pm with every episode being dedicated to one single car.

Neha@BestMediaInfo.com

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