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L'amour expands services to corporate finance, HR sectors

Primarily a print advertising agency dealing in government accounts, it also provides BTL initiatives for clients

Pallavi Goorha Kashyup | Mumbai | October 19, 2011

L’amour, a print advertising agency dealing primarily in government accounts with an annual turnover of over Rs 5 crore, is in the process of expanding its services to corporate finance and HR.

The agency’s clients include Mahindra Finance, SK Tours, MHEDCL, MADC, HPCL, among others. It offers creative designs for display ads and design and media planning for legal notices, etc., along with below the line marketing solutions.

Dipty Gurjar, Chief Executive of Communication, L'amour, said, “We started the agency in Mumbai in 2002.Till now our strategy has been to focus on government accounts, as we believed that this sector was not being serviced well.”

Gurjar added, “We have acquired Manganese Ore Company (MOIL), Maharashtra State Electricity Development Company (MSEDCL) and South Central Railway. We were also managing the creative responsibilities for BTL activities of Maruti Suzuki in the West 2 region of Maharashtra involving retail outlets. We are handling Hyundai and Toyota in Secunderabad. We are BSNL’s secondary advertising agency.”

During this festive season, the agency is extensively involved in a 'no-firecrackers on train' campaign for South Central Railway.

About future plans, she said, “We want to get as many commercial accounts as possible. We want to have a higher turnover next year. We will expand our size in terms of adding more people in Mumbai, Nagpur and Secunderabad.”

L’amour was established in 1984 by Sangeeta Gurjar. The agency offers clients multi-dimensional services in print and digital media, marketing and public relations.

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