KyaZoonga and UMG announce strategic partnership

To focus on bundling initiatives for select UMG artists in India that bring together concert tickets and a variety of music products

BestMediaInfo Bureau | Delhi | October 4, 2011

KyaZoonga.com, India's first and largest entertainment and sports ticketing company and Universal Music Group (UMG), the world's leading Music Company, have announced the formation of a strategic partnership. KyaZoonga and Universal Music Group will focus on developing direct-to-consumer bundling initiatives for select UMG artists in India that bring together concert tickets and a variety of music products. The ticketing and bundling products will be handled by KyaZoonga, the Indian event-ticketing leader and one of the top-ten e-commerce companies in the sub continent.

Said R H Chhatrapati Associate Vice President Universal Music Group, "This is new and exciting chapter for the music industry. Leveraging our combined skills, strengths and reach, we see tremendous opportunities to retail our complete product range with the best service experience. Apart from credit/debit card/net banking transactions, customers can also opt for COD (cash on delivery) where CDs, DVDs, LPs, Box sets and Merchandise will be delivered anywhere in India at the customer's doorstep and the delivery status can be tracked online.”

"In a world where music in the physical format is steadily shifting to digital, KyaZoonga & UMGI bring you the perfect service enabling you to digitally buy music in physical formats. Also, you have access to parts of the UMGI catalog which are tough to find- LPs, limited edition box sets, selective merchandise which will be a connoisseur's delight. This is definitely a future facing format and we expect this to succeed spectacularly," added Devraj Sanyal MD, Universal Music, India & SAARC.

Neetu Bhatia, Co-Founder & CEO, KyaZoonga.com said, “We're delighted to be forming this path-breaking partnership with Universal Music Group that not only continues to build on our momentum and strengths in entertainment and sports ticketing, but also helps us connect artists and fans in India like never before. The music market in India is evolving fast and so are its consumption patterns. We wish to be at the forefront of delivering these products and services so as to drive significant value to and a direct connect between customers and artists alike. With the addition of our merchandise section, our fast-growing, passionate audiences will now have one-stop access to concert tickets and merchandise for their favourite artists through bundled deals and discounted prices available exclusively on KyaZoonga.”

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