IBN7 partners with Radio Mirchi to promote its show 2G

IBN7 and Radio Mirchi to integrate Television and Radio programming under the partnership

October 17, 2011:

IBN7 has partnered with Radio Mirchi for the promotion of IBN7's new show, 2G that offers an off-beat look at current events, politics, people and happenings in a satirical tone. For the first time, Radio Mirchi is set to make it hotter on the television as viewers will get to see RJ Naved playing pranks and the hilarious proceedings that will ensue. Now dilliwalas and viewers across the country will get a double dose of Mirchi Murga both on the Mirchi airwaves and on the television LIVE exclusively on IBN7's brand new show- 2G.

Using spoof and stand-off jokes, RJ Naved of Radio Mirchi along with his co-host OP Dimri provide a hilarious spoof of the latest happenings in an unmatched style and histrionics. They also keep the audiences engaged with their amusing one-liners, jokes as well as RJ Naved pulls his infamous 'Mirchi Murga' prank on the unsuspecting audience.

Commenting on the association, Sachin Tagra, Vice President, Cluster Head, ENIL said, "We are thrilled to present RJ Naved on the television celluloid to his fans. Over the years, the concept of Mirchi Murga has become widely popular amongst our listeners owing to its novelty. It is a special treat for our fans this time as we bring Mirchi Murga to them LIVE on 2G on IBN7. We hope that we continue to add entertainment and fun to the lives of Mirchi listeners."

Piyush Jain, COO, IBN7 adds, "IBN7 has always believed in content innovation and bringing something different for our viewers. A show like 2G brings a daily dose of humour and lightens up the mood in the very serious genre of news. The concept of political satires is very popular across the world and an association with Radio Mirchi will help popularize this here as well. RJ Naved of Radio Mirchi was an obvious choice as a co-host of the show since he has all the wit and the brain to fit in the portfolio."

Not only do the viewer's of the show 2G on IBN7 get to interact with RJ Naved on the show and experience the electric atmosphere in person, but the lucky 'Mirchi Murga' will get rewarded with aspecial Mirchi hamper!

PR@BestMediaInfo.com

Info@BestMediaInfo.com