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Ten Sports bags TV rights for MENA Golf Tour

The acquisition also aims to expand Taj Television’s portfolio of channels with soon to be launched- Ten Golf

BestMediaInfo Bureau | Mumbai | September 21, 2011

MENA Golf Tour has awarded the television production and broadcasting rights to Ten Sports. Known for its global coverage of football, cricket and motor sport, Ten Sports, owned by Dubai-based Taj Television, and their foray into golf is part of their drive to expand their portfolio of channels which includes Ten Sports, Ten Cricket, Ten Action+ and the soon-to-be-launched Ten Golf.

Promoted and organised by ‘golf in DUBAi,’ the MENA Golf Tour is a new initiative by the Shaikh Maktoum Golf Foundation, featuring four back-to-back tournaments in its inaugural edition.

Ten Sports will produce a 30-minute highlights package of each of the four events in addition to running a news capsule on the final day of each event of the MENA Golf Tour. There will also be an additional highlights show of one-hour duration which will incorporate all the four events.

Atul Pande, CEO, Ten Sports, said, “We are committed to bringing the best sports action to our viewers, and this new agreement with the MENA Golf Tour reaffirms our commitment to grow the sports business and consolidate our position as the leading sports broadcaster. The tour will receive wide coverage and it will be shown in the Indian sub-continent through Ten Sports and Ten Action+ while Fox Sports Middle East, Al Jazeera, Abu Dhabi Media Company and Showtime will air the tour highlights in the MENA region.”

Mohamed Juma Buamaim, Chairman of MENA Golf Tour, commented, "Ten Sports shares our vision for golf which is the fastest growing sport in Asia and the MENA region and has a very strong appeal to young people.”

The MENA Golf Tour, with a combined prize fund of $225,000, is open to both professionals and amateurs from any part of the world. The first event will be held at the Saadiyat Beach Golf Club from September 25 to 28 while the second and third event will be played from October 2 to 5 and October 9 to 12 at the Tower Links Golf in Ras Al Khaimah and Dubai’s Al Badia Golf Club, respectively, before the tour reaches its climax with the Tour Championship to be held at Al Ain Equestrian, Shooting and Golf from October 16 to 19.

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