Ormax Media launches Television Omnibus for production houses

To serve the production houses with cheaper research practices.

September 7, 2011:

Ormax Media has launched a research omnibus for production houses making fiction & non-fiction shows on television. The product, called Television Omnibus, will address the consumer research needs of production houses in a cost effective manner.

Speaking about Television Omnibus, Shailesh Kapoor - CEO, Ormax Media said, “Today, many production houses are research savvy. They have the ability to appreciate consumer feedback on their programs, as well as act upon it. However, unlike broadcasters, production houses may not be able to afford on-going, large-scale consumer research for all their properties. Television Omnibus is a product that will address their needs in a timely and cost effective manner.”

Research under Television Omnibus will be conducted across the country using Focus Group Discussions and Depth Interviews. While several production houses will subscribe to the product, each will have access to the findings of only their programs. Additionally, production houses can also use Television Omnibus to test new program concepts, as well as understand consumer trends such as weekend programming, mythological shows, youth channels, emerging trends, etc.

Kapoor adds, “Television Omnibus will help production houses pre-empt any drop in ratings of their programs, by being in constant touch with their consumers. Three production houses have already signed up with us, and we expect another 3-4 to be on-board in the next two months.”

PR@BestMeidaInfo.com

Info@BestMediaInfo.com