Imagine TV launches new fiction show Haar Jeet

Gets Oxy bleach as the presenting sponsor of the show based upon parents-children relationship

BestMediaInfo Bureau | Delhi | September 26, 2011

Parents always dream that their children should grow up to be successful. It brings them a great sense of joy to see their children doing well in life. But sometimes the parent's dream can turn into a nightmare for the children. Parent's become pushy and starts living their own dreams through their children. Worse, they push the child towards success so that they can personally benefit from it. Nowhere is this more stark than in the glamour world of TV. Imagine explores this facet of the parent- child relation with a sensitive new show - 'Haar Jeet',

Speaking on the concept of the show, Saurabh Tewari, Head of Programming, Fiction Imagine TV said, “Haar Jeet is undoubtedly going to be a very captivating show for television viewers across the country. We have attempted to bring out a sensitive issue through a unique concept and executed it thoughtfully. This is yet another innovation we have brought to the small screen that will convey a strong underlying message which may be overtly visible in the entertainment field but it pertinent & relevant to every field be it academics, sports or any other form of extra-curricular activity. Haar Jeet will also reflect on human behavior and our basic nature to compare successes and failures in life.”

“We have put in a lot of thought to ensure that this sensitive issue is brought out with the required impact. We are happy to be associated with Imagine TV and showcase this reality to audiences across. We are certain that viewers will be able to appreciate our efforts in bringing out this social message”, says Sumeet Mittal, producer - ShashiSumeet Productions Pvt Ltd.

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