Dinamalar.com launches iPad app

The leading Tamil newspaper had recently launched is iPhone & iPod Touch app.

BestMediaInfo Bureau | Delhi | September 6, 2011

Dinamalar.com has unveiled its iPad app, making it easier for millions of its elite tablet savvy readers to access the news on the go. A launch that comes just a few months after the unveiling of their iPhone & iPod Touch app, the new app designed for the tablet is officially being unveiled today to commemorate the founding day of the leading Tamil morning newspaper by T.V. Ramasubbaiyer, about Six decades ago.

By bringing in almost the entire newspaper to the shiny, sleek, world's favourite tablet computer, Dinamalar hopes to tap the currently burgeoning pool of niche readers who prefer to catch the latest action on their tablet. Carrying exclusive sections, Dinamalar's iPad app will not just continue to give its readers a peek into the news from around the world, India and Tamil Nadu but will also cater to the distinctive expectations of the jet-setting audience that favours to stay connected through this next-generation mobile computing gadget.

Allowing its readers to even bookmark their favourite news features and download news to access it offline, while inside aircrafts or in no-network zones, the app has been developed after conducting a careful study of reader dynamics based on the news sections that are mostly preferred by iPad users. So in addition to its highly informative and entertaining news features that cover Cinema, Sports and Cricket with Live Scores, Videos, Dinamalar's trademark Specials such as Tea Kadai Bench, Double Danapal & Weekly features, Astrology & Daily Horoscope and the news stories in pictures, this niche reader-specific iPad app, will also include three new sections that has been exclusively created for the tablet audience.

Entertaining as well as informative, the app, which includes Viki vs Vedhalam, a rhetorical take on interesting political issues, Tweet, Karam, Coffee, a twitter based section and Net Gallatta, an informative yet witty compilation of images from the Internet, promises to keeps its patrons riveted through its wide-spread, 360° view of the latest news bulletins from across the globe. While the news reports will be updated every 24 hours, the app will also provide a complete weather report and updates from the Bombay & National Stock Exchange.

While speaking about the new addition to the slew of innovative launches this year, Adimoolam, Chief Marketing Officer, Dinamalar, said, “This has been a very noteworthy year for Dinamalar.com. Not only has it been innovation-packed but according to comScore Dinamalar.com recorded 192 million page views in May 2011, which is by far the largest witnessed by any publication website in India. With the launch of our iPhone & iPod Touch app creating quite a flutter and widespread interest, we were compelled to unveil a version of the newspaper for the tablet computer, as the incessant requests from our patrons were hard to ignore. With Dinamalar's commanding online presence increasing by the month, it was but natural for us to extend our reach across the multiple other platforms where our readers flock.”

With Dinamalar's iPhone & iPod Touch app receiving more than 5 million page views per month and nearly 50,000 downloads since its launch two months ago, the unveiling of the iPad app couldn't be termed as anything but a logical extension of the leading morning news publication house's plans to exponentially reach its widely-scattered global audience pools. With this Dinamalar has more than 27 million page views on its mobile applications.

Elaborating this point Balasubramanian, Head – Marketing (New Media), Dinamalar.com, stated, “In the last one year Dinamalar has been breaking new grounds in innovative-user engagement strategies. With readers exploring multiple-platforms to stay informed and advertisers wanting a larger piece of the diverse audience pie, we've been constantly devising new ways to increase their accessibility to Dinamalar. While meeting the increasing new demands of our audience segments and our advertisers has been the driving force behind our innovations, Dinamalar.com also believes in congruently evolving with the times to embrace new technological possibilities. And as always all our new launches are just a curtain-raiser for the next big innovation in the pipeline. And as there are so many more releases slated to hit this year, Dinamalar is certainly well-poised to attract a larger and wider variety of audience pools, which would intuitively meet the specific demands of our wide gamut of advertisers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com