Babyoye.com awards PR mandate to LinOpinion

The account, which spans 11 markets, will be lead out of Mumbai.

BestMediaInfo Bureau | Delhi | September 6, 2011

LinOpinion, the public relations division of Lowe Lintas has been appointed by Babyoye.com as its communications and public relations partner in India. The account, which spans 11 markets, will be lead out of Mumbai.  LinOpinion is tasked with building BabyOye's media profile in the country - focusing on raising awareness of the company's offerings in infant-care and mother-care products and services.

On the engagement with LinOpinion, Arunima Singhdeo, Co-Founder and Director, Babyoye.com said, “We are extremely delighted to partner with LinOpinion and are looking forward to a great working relationship with the agency. LinOpinion displayed to us a sound knowledge of local media and deep insights on buying patterns of our core customer audience, which comprises of mothers.”

Commenting on the mandate, Kavita Lakhani, President, LinOpinion said,“Babyoye.com has been conceived to provide Indian parents with the opportunity to access the best in pregnancy, infant-care and mother-care brands, at the click of a button. Babyoye.com is a unique proposition - it is India's first e-commerce portal for mother and baby care products.  We look forward to working together to achieve their mission of promoting the Babyoye brand across India.”

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