TBWA\India bags creative mandate for Inbisco

The account will be handled out of Chennai office; it was a multi-agency pitch.

BestMediaInfo Bureau | Delhi | August 2, 2011

Inbisco, Indian arm of the Mayora Group has awarded their creative mandate to the Chennai office of TBWA\India following a multi-agency pitch. The two brands assigned to the agency are Kopiko Coffee Candy - a best seller in over 50 countries for more than 30 years - and Go Choco, a chocolate-enrobed sandwich biscuit.

Tomas William, Inbisco's Country Manager said, “These brands are significant for us to consolidate our presence in India and we are keen to follow these up with a larger portfolio of products. TBWA\India's philosophy of Disruption resonated with what we are aiming to achieve. The thinking and passion demonstrated by the TBWA team was what we were looking for.”

Elated at the win Nirmalya Sen - Managing Director, TBWA\ India said, “A chance to work on the World's no. 1 coffee candy. How cool is that! Both the brands assigned to us are from categories that have seen limited success and have to be created, making them plum strategic challenges.”

Speaking about the win Arindam Sengupta - VP South, TBWA\India said, “This win gives us a fantastic opportunity to create some disruptive work in two very exciting categories. Needless to say, given the audience, these brands have to embrace new media in a significant way in addition to ATL, in-store and brand activation.”

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