MAX brings alive the Bachchan mania with Ab Tak Bachchan

Film festival starting from 15^th August to 25^thAugust,     Monday to Thursday at 9pm.

August 10, 2011:

MAX, the Premium Hindi Movies and Special Events channel, brings the Shahenshah of the Indian film industry, Amitabh Bachchan to your living rooms.

In the two week long film festival titled 'Ab Tak Bachchan', starting 15^th August at 9pm, MAX will pay Amitabh Bachchan a tribute by showcasing some of his best blockbusters, from his four decade long career in the Hindi film industry. This festival offers the ultimate entertainment and experience for all his fans. Featuring movies from all genres like action, drama, romance and comedy, this festival will appeal to viewers across generations.

Neeraj Vyas, EVP and Business Head, MAX, said, “Amitabh Bachchan's films are of ageless attraction and fans countrywide are drawn to his movies time and again. We are pleased to give our viewers this opportunity to enjoy true entertainment and therefore live up to our brand promise of Deewana Bana De.”

As part of this film festival, MAX will showcase Amitabh Bachchan's super hit movies like Amar Akbar Anthony (a story about three separated brothers who find their way back to each other), Satte Pe Satta (a story of seven brothers and how a woman grooms and changes their lifestyle) and Hum (a story of a criminal who changes himself for the love of his family) amongst others.

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