Allied Media elevates PM BalaKrishna to COO role

He was Vice President at the agency; he will continue reporting in to the CEO Shripad Kulkarni.

BestMediaInfo Bureau | Delhi | August 12, 2011

PM BalaKrishna, who has been the Vice President, Allied Media till recently has been elevated as the Chief Operating Officer (COO) of the company. Balakrishna had joined Allied Media along with Shripad Kulkarni – the CEO of the company since its inception in April 2007. In a short span of two years, he was promoted as the VP of the company.

Balakrishna has played a key role in building a formidable team to service all the group clients of Percept Ltd including North and South Regions. He has been an intrinsic force for the company in forging business relationships with a varied mix of clients like Panasonic, Toyota, Canon, Hirco, Nahar Group, Sahara Group etc.

An astute professional with over 20 years of varied experience with reputed organizations in media ,he is a strategist and implementer with proven expertise. His speciality lies in devising & implementing strategies for business growth, setting up management of functional systems, team building & management and revenue enhancement.

As COO – a role that he has been groomed into, he will take charge of the entire operations of the current 1000 crore franchise that Allied media manages. Balakrishna has a strong background in Sales & Marketing having worked with leading media houses like Times of India – Bennett, Coleman & Co. Ltd, Zee Network etc.

Shripad Kulkarni, CEO, Allied Media said, “BalaKrishna has been the key resource of Allied Media since its inception and has played a pivotal role in the super success story of the company. As we grow at a breakneck speed, we strongly believe in nurturing and growing in-house talent. We believe in building leaders from within.

PM BalaKrishna, COO, Allied Media added, “I am excited with the challenging opportunity to drive the company to newer heights. We have established a strong presence in India in a short span of time and our association with Point Logic – The world leader in marcom planning tools and analytics - we are now ready to take on the best in the industry.

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