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Scarecrow bags creative & media duties for Core Projects & Technologies

To handle creative, strategy, design, activation and media; there was no pitch process involved.

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Scarecrow bags creative & media duties for Core Projects & Technologies

To handle creative, strategy, design, activation and media; there was no pitch process involved.

Neha Saraiya | Delhi | July 11, 2011

publive-imageCore Projects & Technologies has appointed Scarecrow Communications as its 360 advertising solutions agency. The official spokesperson from Core Projects & Techologies has confirmed this development. There was no pitch process involved.

CORE Projects and Technologies Limited is India's largest global integrated education company, with a presence in more than 3 continents. Focused on providing technology enabled education solutions to government bodies, schools and students, Core is headquartered in Mumbai, with international headquarters in Atlanta and London. With over 1000 empoyees, it has annual revenues of more than 1100 crores in FY10-11.

Scarecrow will handle all aspects of Core's communication including creative, strategy, design, activation and media.

On this win, Raghu Bhat, Founder Director, Scarecrow Communications said, "Education is one of the fastest growing sectors in the Indian economy. Core is the most cutting edge education company in India. Working with a market leader like Core is an opportunity to address multiple target audiences in India and abroad, with an array of exciting strategic and creative solutions."

"Education is one of the most meaningful categories to work on. It is more like associating with a cause when we are associating with CORE Brand. Working on CORE will be special and dear to our hearts with the fact that parents of all 3 of us (me, Raghu & Joy) are teachers. Also, we feel proud to be associated with CORE which has international client list including the world's most respected entities like US & UK Governments, NASA & Oxford University," added Manish Bhatt, Founder Director, Scarecrow Communications.

Arunava Sengupta (Joy), Founder Director, Scarecrow Communications, says, "This association gives us an opportunity to go beyond just developing communication to actually impacting the society at large. And to me that's the best motivator."

Scarecrow is one of India's fastest growing ad agencies with clients like BPCL, Religare, Future Capital and Nestle.

Neha@BestMediaInfo.com

Info@BestMediaInfo.com

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