Saatchi & Saatchi wins creative duties for Wave Infratech

The account size is estimated at around Rs.20 crores; it was a multi-agency pitch.

BestMediaInfo Bureau | Delhi | July 21, 2011

Saatchi & Saatchi recently expanded its bouquet of clients in Delhi with the inclusion of Wave Infratech in its portfolio. With investments in commercial, residential and retail real estate, Wave Infratech plans to set footprints in cities including Kanpur, Agra, Jaipur, Meerut, Bareilly, Jammu and Amritsar with focus on customer-safety, customer-friendly, environment friendly designs and organized growth.

The primary objective of the pitch brief was to create and strategize the brand architecture for Wave Infratech which included defining and developing a character/identity for the brand. It also included defining of the SOP's for marketing and providing marketing strategy support for all Wave Infratech projects. Part of a multi-agency pitch, Saatchi & Saatchi outshined Percept H to win the business.

Speaking about the partnership, Manpreet Singh Chadha, Director, Wave Inc. said, “The Management has a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Saatchi and Saatchi were found closest in identifying and understanding our needs and vision for the future and how we would like to place ourselves”.

Commenting on this development, Kamal Basu, CEO, Saatchi & Saatchi India says, “In the new mix of business we are handling out of Saatchi & Saatchi, this one puts us in the middle of an important and exciting market segment in the country. Wave Infratech is arguably one of the few players in real estate who have the wherewithal to be counted among the topmost in the business”.

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