Maaza strikes Gold at Readers Digest Brand Awards 2011

Wins the Gold Trusted Brand award in the Juice segment of Food and Beverage category.

BestMediaInfo Bureau | Delhi | July 21, 2011

After delighting consumers for over three decades with its irresistible taste, Maaza, India's biggest and most favorite juice drink brand by Coca-Cola India, has bagged the coveted 'Most Trusted Brand Gold Award' at Readers Digest Brand Awards 2011. Maaza won the Gold Trusted Brand award in the Juice segment of Food and Beverage category at a glittering award ceremony organized in Mumbai recently. The Reader's Digest Trusted Brand award reiterates consumers' love and vote of trust for brand- Maaza. Malcolm Mistry, Publishing Director, India Today Group and V. Murali, CGM, Personal Banking, State Bank of India gave away the award to Andriy Avramenko, Vice President - Juice Business, Coca-Cola India & South West Asia and Milind Pingle, Senior Vice President - Central Region, Hindustan Coca-Cola Beverages Pvt Ltd. Some of the other recipients of the awards were Air India, Blue Dart, Barista, Mcdonalds, LG, LIC and Aquaguard etc.

Speaking at the occasion, Andriy Avramenko, Vice President - Juice Business, Coca-Cola India said, "The Readers Digest Most Trusted brand award is a genuine recognition of consumers' approval. This recognition gives us all at Coca-Cola India immense pleasure since the results reflect consumers' choice of their most trusted and favorite brands among the numerous available in the market".

"Our endeavor is to offer consumers a wide portfolio of refreshing beverages. This award is an acknowledgement of brand Maaza's appeal across consumer segments as a delicious mango juice drink. Over the years, Maaza has been synonymous with the goodness and delicious taste of mangoes, making it Coca-Cola's flagship fruit beverage and also India's largest selling juice drink that is enjoyed and relished by every mango lover. The Readers Digest Most Trusted Brand Gold Award validates the quality of Maaza and is a genuine recognition of our consumers choice and reinforces Maaza lovers' confidence and love for the brand", he further added.

Coca-Cola India, the country's largest beverage company includes a diverse beverage portfolio  with Maaza as its flagship fruit beverage. Apart from having the largest selling juice drink brand, the company also has the Minute Maid range of juice and juice drinks which includes popular variants like Minute Miad Pulpy Orange, Minute Maid Nimbu Fresh and the recently launched the premium Minute Maid 100% juice range in three flavors - Grape, Apple and Orange.

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