Curtain opens to Jagran Film Festival

Starting from Kanpur, the trail leads to Allahabad, Varanasi, Agra, Meerut, Dehradun, Patna, Ranchi, Jamshedpur, Lucknow & Delhi.

Neha Saraiya | Delhi | July 26, 2011

In India theory of parallel movies came into existence in the era of 80s and faded in early 90s. And the new age cinema defines movies according to genre, target and audience. To counter this issue, Jagran Group recently conducted a successful show of Jagran Film Festival (JFF) in Kanpur. This was the second edition of the festival that took place on 9^th and 10^th of this month. Consisting of a rich Mentor panel including Cine icons like Om Puri, Anurag Kashyap, Sudhir Mishra and Raveena Tondon, the festival acknowledges the reach of Indian cinema in regions that stay away from the glitterati.

Thus its target cities for this time are Kanpur, Allahabad, Varanasi, Agra, Meerut, Dehradun, Patna, Ranchi, Jamshedpur, Lucknow and Delhi respectively. Besides, spreading its reach to B class towns in a bigger way, JFF, in its second year has taken a host of new initiatives including a tie up with CFSI, Information and Broadcasting Ministry, Govt. of India in order to preview movies from archive of Children Film Society of India.  Another such step, by the organizers of the festival is the introduction of Children section and screen selected movies of Children Film Society. There is also a special mention of renowned documentary filmmaker- Anwar Jamal under the “Retrospective of Anwar Jamal,” wherein selected movies of the director is screened for the viewers. Otherwise, the normal sections of the festival display films under the category of World Classic and Films of NFDC.

Promoted majorly through the print editions of the Jagran Group including 'Dainik Jagran', 'Inext' and 'Inquilab', the event also banks on outdoor as a medium.  On the ground level, JFF volunteers touch all the local community of varied field to promote the festival.

After the panelists, selected the first round of movies at the event, now the nominated films will be screened in Delhi, where the jury of Satish Kaushik , Lillette Dubey, Amit Rai, Seema Kapoor and Ashok Chakradhar will decide the winners of various categories including Best Film, Best Director, Best Actor, Best Music and Best Script.

Aimed to develop a culture of qualitative cinema in heartlands of the country, the format is planning to reach to the next level with some international tie-ups in its third year.

Neha@BestMediaInfo.com

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