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Aircel shifts gears from Denstu to McCann Erickson

The decision comes after a multi-agency pitch; the account size is estimated at Rs.200 crore.

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Aircel shifts gears from Denstu to McCann Erickson

Aircel shifts gears from Denstu to McCann Erickson

The decision comes after a multi-agency pitch; the account size is estimated at Rs.200 crore.

BestMediaInfo Bureau | Delhi | July 29, 2011

publive-imageThe Maxis and Apollo owned, Telecom major, Aircel has appointed its new creative partner. As per the rumourmongers, the telco's contract with Dentsu was subjected to a renewal.  Thus company had called for a multi-level pitch in May this year. The agencies to the likes of BBH, BBDO and DDB Mudra participated in the pitching process.

However as per the recent developments, it is learnt that the new agency on roaster for the telecom major is McCann Erickson. While the media duty of the telco is handled by Denstu Media and Starcom partially.

With cricketer, Mahendra Singh Dhoni on board, the Aircel account is pegged at Rs.200 crore.

This shall be a major move for the company especially with the advent of 3G in the marketplace as the competition is bound to intensify further.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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