Red FM joins hands with IIFA Awards 2011
Launches contests for its listeners giving them a chance to attend the IIFA 2011 Awards.
BestMediaInfo Bureau | Delhi | June 6, 2011
RED FM, the station for expression is all geared up to treat its listeners to the most glorious Bollywood event awaited by the nation. In association with IIFA, RED FM gives its listeners across Mumbai, Delhi, Pune and Ahmedabad an opportunity of their lifetime to watch the IIFA Awards – 2011 LIVE and hobnob with Bollywood super stars!
In a series of on-going contests on the station's flagship show Morning No. 1 (Mon-Sat, 7 am – 11 am), Red FM RJs across the 4 cities are asking one very simple question with the participants being given 3 options to choose from. The listeners have to tune into RED FM to catch the question and SMS the correct answer by typing Red
Commenting on this initiative Rana Barua, Chief Operating Officer, Red FM 93.5 Network said, “Bollywood is one of the 4 programming pillars for Red FM Network and we continue to be the favored FM network for the industry due to our differentiated programming. Recently the network premiered a song from the movie 'Delhi Belly' across 18 stations and partnered the music launch of Salman Khan starrer Ready. IIFA awards are one of the most prestigious awards and we are glad to give our listeners an opportunity to be a part of it. This is the first time we are giving away a fully sponsored trip to the winners and we want them to truly experience the grandeur of the IIFA weekend. We have already received an overwhelming response from all the cities and its becoming tougher each day for us to choose the winner!”