MediaVest wins media duties for SAB TV
OMD is the incumbent agency and has been associated with SAB TV for the past one year.
BestMediaInfo Bureau | Delhi | June 23, 2011
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SAB TV, India's leading family comedy entertainment channel, has awarded its media duties to Mediavest.
OMD is the incumbent agency and has been associated with SAB TV for the past one year.
Commenting on this development Anooj Kapoor, Executive VP & Business Head, SAB TVsaid that, “Starcom Mediavest group would bring greater buying efficiencies in addition to a fresh perspective on quantitative planning which for us is of greater significance whilst we are competing with top GEC's.”
Dinesh Rathore, Vice President, MediaVest, on being assigned the media duties for SAB TV said that, “This is an important win for us. Working with SAB is a matter of pride for us. We are excited that we can offer them TARDIIS, the most powerful optimizer in the market today. We will strive to ensure SAB TV achieve immense success.
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